Product Marketing Manager

Why Cogoport

Cogoport is a multinational company headquartered in Singapore and has offices in India, Thailand, Vietnam, and Indonesia. Cogoport is an Indian unicorn, privately owned and backed by the world's most respected and renowned venture capitalists: Accel Partners and Tiger Global. Cogoport is currently in hypergrowth mode and has been named an Asia-Pacific High-Growth Company by the Financial Times and an Indian Growth Champion by the Economic Times. Cogoport has more than 1000 employees across 10 offices in India.

For all companies participating in international trade, including SMEs, MNCs, and trade solution providers, Cogoport is forging a new category called global trade platform that integrates solutions across a company’s trade journey, including but not limited to advisory, forwarding, and financing, to offer a seamless trading experience, allowing companies to fully participate in global trade and focus on what they do best. At Cogoport, we believe in simplifying the complex to increase efficiency and maximize trade opportunities. We are solving the Trade Knowledge and Execution Gap, which is currently widening and preventing trade to the tune of $3.4 trillion annually.

Cogoport Leadership

https://www.cogoport.com/en-IN/company/leadership

Culture at Cogoport

At Cogoport, we are proud to champion the power of diversity and inclusion in the realm of leadership. Cogoport has performance-driven culture, diversity and inclusion are a byproduct, which we are truly proud of. We believe that true progress and great performance stem from a diverse and inclusive environment where each person feels free to voice their opinion and be at ease with who they are.

With a firm commitment to equality, we foster a culture that embraces diversity in all its forms. We recognize that diverse perspectives and experiences drive innovation and foster better decision-making. By empowering women to take charge, we are building a workplace where everyone thrives and succeeds. Together, let's build a future where diversity is the norm, and inclusive leadership is the key to unlocking limitless possibilities.

Role Overview

As a Product Marketing Manager, you will be responsible for managing, testing and implementing conversion points in the marketing funnel.

Responsibilities

• Prepare communication materials for field sales such as leaflets, presentations, and product features for customers.
• Conduct online and offline activities to increase awareness of product offerings amongst target customers. Coordinate with the COE Team for execution.
• Increase conversion and wallet expansion to increase revenue multifold.
• Define customer journey on the platform and ensure communication is sent based on customer behaviour. Improve customer journey on the platform.
• Segment customers based on behaviour, size, geography and devise strategy and communication plan to target customers.
• Utilize the right channels to drive conversion and improve retention of the target segment.

Skills and Qualifications

• BA/BS or equivalent working experience.
• 2+ years of product marketing experience in a B2B company (preferably app or similar tech).
• Experience with web analytics, A/B testing, and inbound marketing tactics.
• Proficient in using smart CTAs and smart form features to optimize for lifecycle stage and progressively profile our leads.
• The incumbent needs to be organized and structured but can be flexible to the fast-paced environment of a startup like ours.
• A hands-on type who'll get into the weeds of things to deliver tangible results.
• Someone with a track record helping app businesses launch products and improving post-install KPIs such as retention and revenue.
• This role is perfect for someone who's already worked on product marketing strategies in the past but wants more ownership of what it looks like end-to-end.
• Good project management and communication skills. You will need to work with multiple stakeholders, both internal and external.
• Critical thinker and problem-solver.
• Strong time management and project management skills

 Core Values of Cogoport

• Intrapreneurship: At Cogoport, you own and drive projects forward. You have the world at your feet, and complete flexibility and freedom to take up new initiatives that would benefit the customer.
• Customer Centricity: Our customers are at the heart of all that we do. Without happy customers, our company is doomed. Understanding their perspective collectively is key to our success.

Cogoport is an equal-opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and respected at work.